Wednesday, November 9, 2011

Bentley Prince Street Couture Fashions Stop Traffic at NeoCon East

Our team is back from the NeoCon East trade show and we’re excited to say we officially wowed attendees with our award-winning broadloom and carpet tile products, glamorous booth design and especially, our fashion-forward couture dresses made from Bentley Prince Street carpet!

As a direct reflection of our Chicago showroom at NeoCon last June, the NeoCon East booth celebrated our L.A. Story embracing Art, Culture, and Fashion. Attendees were welcomed to step inside our booth by our stunning couture fashions, standing tall and draped on elegant garment stands. Many stopped to admire each work of art – some taking pictures beside each dress. Once in the booth, customers experienced our products in a setting inspired by a private gallery space within a spectacular Los Angeles 40’s era mansion. Many of our visitors, who had been to NeoCon, remarked how great a job we did recreating the look and feel of our Chicago showroom. The icing on the cake was winning a Booth Design Award in the large booth category!

At the show, we featured our Silver Screen™ Collection, which won the Best of NeoCon Gold Award. Illuminaire™ was laid out using our new, patent-pending 45-degree cut technology with a multi-directional installation method. Our carpet tile sizes (18x36”, 24x24”, 36x36”), Brilliance in High Definition Carpet™ technology and commitment to Environmental Product Declarations (EPDs) were also key points of interest.

A record number of existing and potential customers visited our booth at this year’s NeoCon East. We want to thank each and every one of them for stopping by!





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